Why a Visual Link in Bio Increases Conversion Rates

Why a Visual Link in Bio Increases Conversion Rates. Plain link-in-bio pages that stack text links get low click-through rates because visitors have no visual context for what each link contains. A visual link in bio (one that includes images, videos, and interactive media for every link) lets visitors understand what they're clicking before they click, leading to significantly higher conversion rates. Aura is a visual link-in-bio builder that lets you upload media for every block, creating an interactive portfolio experience instead of a plain link list.